Anneka specialises in teaching not only the ‘how’ but also the ‘why’ of baking, giving home cooks the know-how, understanding, and skill to bake with confidence and success, every time. She hosts the unique hands-on and online Make Me a Baker programs and is the creator of BakeClub & Co., BakeClub's paid membership.

Through BakeClub, Anneka has established partnerships with iconic, baking-related brands including KitchenAid, Cakers Warehouse, Queen Fine Foods, Winning Appliances and NEFF. Together they bring the best baking advice, tools, appliances and ingredients to home cooks.

From her home on the South Coast of NSW, Anneka is passionate about bringing real baking into your home, and to inspire home cooks around the world with deliciously simple recipes that are relevant to their lives. She knows the type of recipes people want and understands the most effective methods for teaching baking skills. Her friendly and engaging approach to her teaching and writing comes with her vast experience and a firm belief in ‘simple food done well’, relying on sound basics, simple techniques and quality ingredients.

Anneka believes that baking is something to be valued, and most importantly shared. Her ultimate goal is to connect home cooks with the magic of baking and, through this, the people they love.

"Baking can enrich people’s lives on so many levels and connect them with the people they love. It warms the heart and feeds the soul. Baking is love made edible."